I'm all for transparency in blogging so he's the dealio - this is that little announcement at the beginning of my post to say, hey! I'm sponsored! The Kidstore and I talked and we agreed that my 2 girls and I could run amok in their store, take some pictures, slobber all over their coat hangers (well, just Isaac, really) and write up a post about our visit and what we think about their clothes. And in return we got a discount on some clothes so we could take a big bag of fun home with us. Yipee!
I'm constantly on the lookout for cool, trendy, practical clothes that a) don't cost a fortune, and b) are actually designed for kids. As opposed to clothes designed for teenagers that have simply been made in smaller sizes and sold to children. Not cool.
Sadly most of my searching is in vain. There was a particular shopping trip to a large department store that comes to mind; we were looking for a dress for Jessica. Just a nice, floral dress for an 8 year old, shouldn't be hard right? WRONG. The only dresses available were clearly designed for a disco floor. I'm talking sequins, spaghetti straps and taffetta. Crikey. She's 8!
What happened to all the fun, colourful, comfortable clothes for kids??? Where are they?
Enter: The Kidstore.
To be honest, I hadn't heard of this store until they contacted me recently, and when I checked out their website I loved what I saw. Think bright colours, bold patterns and funky designs that are centred on kids. These clothes are FUN. My searching has come to an end! I practically jumped at the chance to write about this store because these are our kind of clothes and the company's Manifesto is just beautiful - go and read it!
So last week I bundled up two very excited girls into my Tarago and we headed into our nearest Kidstore and shopped up a storm.
I let the girls loose and told them to pick out a bunch of outfits to try on. They were in shopping heaven! But of course before we could get to trying anything on, little Isaac needed a feed so we hung out in the play room for a bit first. Yes, you heard me correctly, this store has a play room. With a table, colouring supplies and big round cushions for little (or in my case, big) butts.
And then it was on. I love that there are numerous ways to mix and match with their clothing range. Team a dress up with some leggings or wear it on it's own with some ballet flats. Rachael loves the layered look and she was right at home with her own pair of 3/4 jeans and this yellow dress.
A girl can never wear too many stripes, right? I love the frills on this lengthy top that Jessica chose. And look! No spaghetti straps! Just good, wholesome, fun clothes. Mamma is happy, and so is Jess.
Rachael looked devine in this little number - part of the 'twirl dress' range. The fabric used on these dresses is lovely, it has a nice weight for maximum twirl. The back closes with snap closures making it easy to adjust bigger or smaller - simply attach new snaps and the dress can grow with your girl. Rachael is wearing a size 10 in these photos (she is 7) and she would get at least 2 years wear out of this thanks to this great feature. That is clever design!
Moving on. I had a good ol' sticky-beak at these before she tried them on. I found reinforced stitching on the pockets, cute contrasting fabric on the inside waist, double stitching pretty much everywhere and I even gave them a good stretch and tug and you know what? These pants are tough and well made.
The dress Jessica chose was just beautiful and unlike the twirl dress, this fabric was light and airy and soft. I love that the belt comes with the dress and is perfectly matched; it takes the guess work right out. We found a lovely pair of silver ballet flats to wear with this and then she was ready to par-tay!!
Now I could say a lot about the length of shorts that get around these days, but I won't. Because I may not be able to stop myself. Suffice to say that these shorts were perfect on my girls. Comfortable, not too short, not too long, with a nice wide waist-band and deep pockets. Practical meets trendy!
I only briefly scoured the boys section of the store, but what I saw was fantastic. That superhero outfit? LOVE. Joseph would go crazy for that. My plan was to hit the baby section hard after we were done with the girls; but I just ran out of time! I grabbed a couple of outfits for Isaac - a pair of overalls and a cute onsie. I could do another whole post on the baby section because hello? I saw a onsie with pink feathers. Clearly I have lived out in the sticks for far too long because HAVE I EVER seen such a thing? No. And I love it.
This is the lovely Sales Assistant, Hannah (L) and the Store Manager, Gail (R) who let us run amok in their store. Thank you Gail for getting Isaac to sleep and for your patience with all of our crazy! Oh and turns out your coathangers make great teethers. Just FYI.
If you're close to one of their store locations, pop in and prepare to fall in love with the vibrant designs and contagious sense of fun that is The Kidstore.
We'll be back, that's for sure!